We’ll open up the BEE editor to get started-it’s free, online, and requires no registration. Watch our video tutorial and all the steps below.
Let’s create a blue content block like BarkBox’s that can be used as a module in any email. The off-beat shape creates a sense of playfulness that’s in sync with the BarkBox brand, and it’s a simple tactic you can use when dividing the content blocks in your next email. It’s an eye-catching variation compared to standard horizontal divider lines we’re used to seeing. While most email editors allow you to adjust the color, width, and padding around dividers, the look can still get tiresome. In the case of BarkBox’s email, however, an asymmetrical content block in the central module caught our attention: Here’s an example of full-bleed black and gray dividers typical in emails: It’s a great way to create division of content and help readers quickly understand how the content is organized.Īny email with enough information to require scrolling likely uses some form of content dividers. Dividers section off content within an email, typically with a horizontal line or with white space that visually groups and separates content without distraction. High-contrasting background colors distinguish each module, giving a clear order to the information and allowing the viewer’s eye to take in one message at a time. When your email is well organized with an effective layout, you can better communicate your message. This week’s Design Inspiration email from BarkBox is a great example of how a modular, or grid-based, design improves readability with clearly defined sections.
The layout of an email is every bit as important as the message it contains.